The platform choices
- What Salesforce's acquisition of Contentful means for each of your teams.
- The core capabilities across Contentful, Salesforce, and the composable ecosystem.
- Three modernization paths and the renewal dates that shape the plan.
New whitepaper
The Modern Agentic Digital Experience Platform (DXP) with Contentful and Salesforce
Bring shared content, customer data, and specialist platforms together for web, commerce, and AI-powered experiences. Explore how a composable approach can help teams launch faster, reuse more of their work, and keep their technology choices open.
What's inside
Two ecosystems. One platform.
The work of four teams
- Business teams: one owner for the customer result and shared business rules.
- Marketing and product teams: reusable content, coordinated campaigns, complete journeys.
- Technology and data teams: data ownership, reliable connections, tested AI permissions.
Architectures and the Quickstart
- Five integration trends and six quick wins, starting from Salesforce or from Contentful.
- Four reference architectures: marketing technology, migration, commerce, and portals.
- A four-hour workshop, a 30-day engagement, and a 30-60-90-day outcome plan.
Figure preview
Figure 1
A modern DXP with Contentful and Salesforce
Combine content, customer data, and specialist tools for web, commerce, and agentic experiences.
Contentful
Content and experience management
- Headless CMS
- Shared, reusable content
- AI content operations and workflows
- Create, translate, review, and approve
- Experience orchestration
- Build pages with Contentful Studio
- Personalization and experimentation
- Tailor content and test variations
- AI discovery with Palmata
- Brand insights and content priorities
Salesforce
Customer data and business services
- Customer records and data
- CRM and Data 360
- Marketing and campaigns
- Marketing Cloud Next
- Commerce and orders
- Commerce Cloud
- AI agents and automation
- Agentforce
- AI access to business services
- AIforce, including Claudeforce*
Composable ecosystem
Specialist tools and infrastructure
- AI search and discovery
- Product and content search with Algolia
- Digital asset management
- Images, video, and documents with Bynder
- Web delivery and hosting
- Serverless infrastructure with Vercel
- Custom AI applications and agents
- Vercel AI SDK and AI Gateway
Web, commerce, and agentic experiences
Websites and portals. Online shopping and order support. AI agents for customers and teams.
Select and connect the capabilities your business needs, and add or replace individual tools as needs change. Products shown are examples; availability, licensing, and integration requirements vary.
*Claudeforce launched with Salesforce in Claude, which was in beta when reviewed on September 16, 2026.
What you get
Decisions you can act on.
- 01
A clear read on what the acquisition changes and what should stay composable.
- 02
A capability map that shows which platform does what, and where existing tools already fit.
- 03
Six figures your teams can plan against: the platform, four architectures, and a four-stage migration.
- 04
Thirty implementation checks and 64 key terms so every team runs the work with the same vocabulary.
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Keep reading
From Monolith to Composable
From Monolith to Composable covers what it takes to run a composable MarTech stack in production, from the architecture shift to the operating model behind it. It maps the stack category by category across Contentful, Algolia, Bynder, and Vercel, then sets out a phased migration and the governance that keeps it on course. Written for leaders who need decision frameworks and real patterns, not a tool list.
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