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Connect Contentful and Salesforce for better digital experiences

Bring shared content, customer data, and specialist platforms together for web, commerce, and AI-powered experiences. Explore how a composable approach can help teams launch faster, reuse more of their work, and keep their technology choices open.

Slalom's perspective

Move from monolithic platforms to a composable ecosystem

When content, page layouts, and business functions are tightly connected, even a small change can involve several teams. A composable ecosystem gives each platform a clear role.

Slalom helps you plan that transition around your business priorities, so you can deliver useful improvements sooner and keep room to grow.

    • Web channels
  • Monolithic platform

    • User display
    • Page templates
    • Back end
    • Front end
    • Business logic
    • Content
    • Database
  • Third-party integrationsCustom build per vendor

    • Search
    • DAM
    • CRM
    • Personalization
    • Analytics
    • Payments

One unified system, and anything outside its ecosystem integrates directly into it. Each connection is custom, so swapping one vendor means reworking the code around it.

Partner insights

Webinars and guides for your next platform decision

Explore perspectives from Slalom, Contentful, and Bynder on composable platforms, content operations, and AI. Watch the on-demand webinars or explore the guide to migrating from Adobe Experience Manager to Contentful.

Webinar

Recorded

The Future Is Composable

AI is already in your martech stack. The question is whether your architecture can use it. Slalom and Contentful, with Bynder, Algolia, and Vercel, walk through three real modernization stories and what changed: faster releases, lower switching costs, and a path you can start this quarter.

Speakers
Bermon Painter (Slalom) and Jeff Eaton (Contentful)
Watch on Contentful (opens on contentful.com in a new tab)
Webinar

Recorded

Eliminating content bottlenecks: How fashion leaders drive growth with AI and automation

Content demand keeps climbing while teams stay the same size. Bynder and Slalom look at where content operations break down across fashion and retail, and how AI and automation clear those bottlenecks without adding another disconnected tool.

Speakers
Luke Roberts (Bynder) and Bermon Painter (Slalom)
Watch on Bynder (opens on bynder.com in a new tab)

How we help

Composable solutions from strategy to delivery

Choose a focused improvement or a broader transformation. Slalom helps your teams improve existing platforms, move to Contentful, and connect specialist tools with the Salesforce capabilities your business needs. We bring platform choices, customer experiences, and working practices into one delivery approach.

Marketing technology strategy and optimization

Set a clear direction for your content and experience platforms. We assess your current stack and workflows, evaluate capabilities, and create a practical roadmap. Improve the tools you already use or plan a broader modernization around your business priorities.

Explore strategy and optimization

CMS and DXP migration to Contentful

Move to Contentful with a plan for your content, assets, and connected experiences. We audit, map, migrate, and verify the material while establishing reusable content models and publishing workflows. Retain useful services and prepare your teams to manage the new environment.

Explore migration to Contentful

Composable B2C and B2B commerce

Connect Contentful product guidance, digital assets, and search with Salesforce commerce services. Improve buying journeys for consumers and business customers through decoupled storefronts and AI agents that help people discover products, compare options, and complete approved purchasing tasks.

Explore composable commerce

Plan your next platform move

Bring your current stack, operational challenges, and business goals. We'll help you identify where to improve existing platforms, where a change could add value, and what to prioritize next.